Market introduction concepts for start-ups

CSI is developing specific marketing packages for market entries or further scaling efforts for new technologies, products, or services. Single modules from press, marketing or distribution can be combined individually. Our focus is on a healthy mix of established strategies and actions coupled with innovative, extraordinary marketing ideas. With the help of smart network collaborations we are able to successfully realize projects even with smaller budgets.

 

As an example a tech start-up with multiple brands and products with B2B, B2C and B2B2C business models. We have developed and implemented an extensive marketing concept.

Market research, positioning, target group definition, competitive analysis, pricing, product features, media-planning and distribution were part of our scope. The strategies and actions included press, marketing as well as distribution.

 

 

 

100% agile and target group specific we have continuously played communication and media across various digital and analog channels with ongoing tracking and optimization.