Focused expertise in tourism

The managing director of CSI uses her personal long-standing treasure trove of experience to create optimal solutions for tourism companies. She analysed, developed and implemented marketing strategies.

Hence destinations such as New York City, LasVegas, Trinidad & Tobago, Barbados, Mauritius, Abu Dhabi or Wales were able to meet their target to increase visitor numbers out of German speaking Europe. Furthermore marketing and press activities for tourism companies such as Club Med or Disneyland Paris have been successfully initiated.

 

 

Example: Go-to-market concept for tour operators

Contracted by the well established Danish tour operator Risskov Autoferien AG, based in Switzerland, CSI analysed the market entry barriers for the German market.

Based on an extensive market research CSI has evaluated brand name, logo adaption and marketing campaigns. With a new brand name dedicated to the German market Risskov was  enabled to successfully build its business: Olsen Reisen (German)